Great Customer Service is a Design Activity
Many business think that a great attitude, good motivation and hard work are the recipe for great customer service. From my perspective, unless the customer experience is designed into the product or service offering, businesses cannot provide a superior level of customer service. In this webinar, we'll cover:
- How the end-to-end customer experience must be designed and that great service needs to be intentional.
- That no business can be great at all areas of the customer experience. Therefore, businesses must be great at those attributes that are most important to their best customers.
- How businesses need to have a dialogue with their customers in order to design a great experience.
Presented by Dave Scarola, Chief Experience Officer (CXO) at The Alternative Board.