How To Create Content That Will Generate Buzz
It has never been easier to create and publish web content for your company!
Yet with the daily deluge of information consumers are exposed to, they've become savvy at tuning out obvious sales pitches, leaving it harder for companies to get their message noticed in the flood of data. Even if your company's product might seem "boring" to outsiders, there's no reason your web content can't be engaging and buzz-worthy within your community!
This webinar will cover:
- How to come up with hot topics
- What types of blog posts perform best
- How to "piggyback" onto news or related stories
- How to write interesting content
- How to incorporate eye-catching images (that you have rights to!)
- Proper formatting techniques of the pros
- How and why to link to relevant information
- How to cite your sources (and convert them to brand evangelists)