From "Reputation Management" to "Reputation Marketing"
We'll discuss the shift in thinking that's well underway among digital marketers toward reputation-as-a-marketing-channel and how it impacts your business. You'll learn how customer reviews impact businesses, how to see reviews as an asset and not a liability, how to treat customer reviews as a marketing channel and strategies/tactics for review acquisition and amplification.
Presented byJon Hall, Founder and CEO, Grade.us.
1 hour, 7 minutes